Looking past the win. Focused on the journey.


Inspired by Phil Knight of Nike, Nathan Cox (68 Ventures CEO) embodies this idea of embracing the journey. We yearn for not the win, but the instance right after our toughest moments. Through the use of various camera rigs and a carefully curated group of high performing individuals, we built a campaign that makes you feel like your in that moment with the subject. 

In our initial discovery about 68 Ventures we quickly realized we needed a campaign that was influenced by sports. They’re entire team at 68 are high performing individuals, both mentally and physically. So we brought on sports Director and Photographer Matthew Coughlin to help us tackle this story. Here I’ll write more about Matt’s influence and what he brings to the table. Pitching, developing the boards, writing the story. 

In the early stages of our work with Ride Society our director on the project, Destyn Patera, spent a few weeks attending classes to get a feel for the experience. “It’s exhausting, in the most profound way.” This experience teaches you what you’re truly capable of and pushes your body to new heights. You start with your community and suddenly you are exploring new parts of yourself. Pushing your body physically opens a ton of different channels to self discovery, bringing attention to things that aren’t getting enough attention. It’s a primal adventure that is slightly intimidating.

This project had to be intentional. 


Talent selection. 

Camera/lens choice.



Color grade, editorial.


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Gold Addys

Best of Show

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Judges Choice

Destyn and the Lensea team are such an incredible addition to the south east. The team is not only extremely knowledgable in what they offer but also able to articulate in a way that makes collaboration and creation feel effortless and intentional. While Lensea has a large portfolio of clients they also somehow make you feel like you are their only client and priority. The Lensea team are experts in what they do and a forward-looking company. They are without a doubt the best of the best and a joy to work with.

Jessie Radcliff

Perdido Beach Resort Revenue Manager

It’s hard to write a review for Lensea because it’s more than just a business. It’s an amazing team of extremely talented individuals that work together seamlessly, but all bring a ton of individual character to every aspect of the work they do. From the processes of developing, writing, planning, shooting to sound design, editing and delivering the final product, there was no detail missed. Each step of the way we were so thrilled and thankful to be working with a team that you could tell cared deeply about the the work they were doing. It’s rare to have one person of passion invested in any project and we felt extremely fortunate that each and every person on the team was fully devoted to the quality of their work. We look forward to working with a team with such heart again!

Ryan Eaton

CEO Big Jerk Soda

I can not recommend Lensea enough! The team they have cultivated is outstanding and if I could, I would travel them for every shoot I do. They are professional, reliable, efficient and they roll with the ever changing direction of documentary making with the most positive attitudes. Each team member is a joy to work with and I can only hope everyone else has the pleasure of working with them.

Bridget Topp

Producer for Blue Angels Documentary

Destyn and the Lensea team are top notch – they are a collective of highly creative, efficient, collaborative professionals that work with you hand-in-hand to achieve your vision and goals – on budget and deadline. Having worked with dozens of creative production companies from NY to LA, I can strongly recommend Lensea Film as creative partners who will deliver a seamless, stress-free production experience from start to finish and a stellar product.

Claire Campbell

Founder of Ride Society