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More than a soda, it’s our opportunity to give back to our community.
Like Big Jerk, our team has always been curious about the possibilities of creating our own nonprofit campaign. Like many of our partners, we utilized our intimate relationship to think outside the box and extend our resources in an effort to help one of our favorite organizations… and Dave was born.
Our early discussions w/ the Big Jerk team we’re informal, heartfelt, and bound in commonality. Through numerous discovery meetings we realized that this local soda companies biggest asset was all the other small businesses, artists, and friends alike who supported their venture. This wasn’t just about selling sodas but about leaving a lasting legacy and giving back to this community that made it all possible.
Together we decided to focus our efforts on a nonprofit campaign together, and co-brand a limited soda that would benefit our favorite local music based nonprofit Blues Angel Music Foundation.
We wrote the first soda’s launch story as a 10+ part series that would act as a centerpiece for the soda release each year. Through this campaign we generated attention for an event that we would throw later that year where we would release Karate Dave’s Fruit Punch. And yes, his names really Dave.
We activated the space at a local brewery, crowd sourced a band, a custom Karate Dave’s beer on tap, a one time special Karate Dave burger at the MISU food truck out front, received donated baked goods from numerous local bakeries, had multiple artists create campaign themed art, and raised more than $5k off soda sales in our first year. We’re excited to continue this campaign this year and reveal part 2 of this campaign and soda, Zen Dave’s Mellow Melon.
