Visualizing
the taste of beer

OBJECTIVE

ERBC deploys a scientific brewing process with small town tenacity and delicious ingredients. How do we visualize the level of intention and detail that goes into this brewing process?
As we got to know the brand, and did the necessary R&D of drinking their beers, we quickly entered into an experimental mindset in trying to determine how we could visualize the level of detail and intention that goes into crafting their beers. We spent some time exploring the different flavor profiles and quickly started building small sets to visualize the taste of their beers.
As we got to know the brand, and did the necessary R&D of drinking their beers, we quickly entered into an experimental mindset in trying to determine how we could visualize the level of detail and intention that goes into crafting their beers. We spent some time exploring the different flavor profiles and quickly started building small sets to visualize the taste of their beers.
Utilizing a probe lens, motion controlled stabilizer, and a group of talented set designers we embarked on a multi-day shoot to capture what it feels like to drink and Emerald Republic beer. From smoked pineapple beer rivers to toasted s’mores mantle to smokey coffee beans, we had a tremendous amount of fun putting these sets together and experimenting with different techniques.

Destyn and the Lensea team are such an incredible addition to the south east. The team is not only extremely knowledgable in what they offer but also able to articulate in a way that makes collaboration and creation feel effortless and intentional. While Lensea has a large portfolio of clients they also somehow make you feel like you are their only client and priority. The Lensea team are experts in what they do and a forward-looking company. They are without a doubt the best of the best and a joy to work with.

Jessie Radcliff

Perdido Beach Resort Revenue Manager

It’s hard to write a review for Lensea because it’s more than just a business. It’s an amazing team of extremely talented individuals that work together seamlessly, but all bring a ton of individual character to every aspect of the work they do. From the processes of developing, writing, planning, shooting to sound design, editing and delivering the final product, there was no detail missed. Each step of the way we were so thrilled and thankful to be working with a team that you could tell cared deeply about the the work they were doing. It’s rare to have one person of passion invested in any project and we felt extremely fortunate that each and every person on the team was fully devoted to the quality of their work. We look forward to working with a team with such heart again!

Ryan Eaton

CEO Big Jerk Soda

I can not recommend Lensea enough! The team they have cultivated is outstanding and if I could, I would travel them for every shoot I do. They are professional, reliable, efficient and they roll with the ever changing direction of documentary making with the most positive attitudes. Each team member is a joy to work with and I can only hope everyone else has the pleasure of working with them.

Bridget Topp

Producer for Blue Angels Documentary

Destyn and the Lensea team are top notch – they are a collective of highly creative, efficient, collaborative professionals that work with you hand-in-hand to achieve your vision and goals – on budget and deadline. Having worked with dozens of creative production companies from NY to LA, I can strongly recommend Lensea Film as creative partners who will deliver a seamless, stress-free production experience from start to finish and a stellar product.

Claire Campbell

Founder of Ride Society
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